Home Trade association NMPA sends ‘formal notices’ to Google and Apple in app crackdown

NMPA sends ‘formal notices’ to Google and Apple in app crackdown

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NMPA President and CEO David Israelite.

The National Music Publishers’ Association (NMPA) has officially targeted around 100 apps that it claims use unlicensed music – in addition to sending “formal notices” to the owner of the Google Play Store and the owner of the ‘Apple App Store,’ demanding responsibility for this problem.

The effort to curb the allegedly unauthorized use of music in apps – and to get Google and Apple to act – was revealed yesterday, in a speech by the president and CEO of National Music Publishers ‘ Association, David Israelite.

Speaking at the NMPA’s annual meeting in New York, Israelite highlighted the earnings of songwriters and publishers in the United States in 2021, discussed his organization’s “legal reimbursements” and reiterated agreements reached l year with Twitch and Roblox after high profile clashes.

“Today, we’re announcing a new initiative that targets the use of unlicensed music by apps or apps that run on mobile devices, such as phones, tablets, and watches,” Israelite continued. “Earlier today, the NMPA, on behalf of seven representative publishers, filed a lawsuit in federal court for the Northern District of California against an app known as Vinkle.”

(Vinkle, described on the Play Store as “an amazing video maker for beginners to video editing,” did not respond to a request for comment in time for publication.)

“Also today, the NMPA sent cease and desist letters to nearly 100 apps that use music without proper licenses,” Israelite continued after outlining Vinkle’s operational specifics. “Now the responsibility for licensing music is not limited to the app companies themselves. The app stores that license these apps also have a responsibility to ensure that the apps they make available to their customers are legal and not infringing.

“It is all the more important that these application stores are also managed by companies that offer music services, and that they benefit from the availability of these applications”, continued Israélite, whose group has come under heavy criticism in recent months. “So today, in addition to the lawsuit that was filed and the cease and desist letters that were sent to the apps themselves, the NMPA sent formal notices to Apple and Google demanding the responsibility for this problem.”

Later in his speech, the 17-year-old Israelite leader of the NMPA made it clear that he intended to curb the allegedly unauthorized use at hand as soon as possible.

“As with our gaming initiative a year ago, we expect to see rapid results from this new initiative,” he said. “There’s a reason the NMPA has never lost a case and why our enforcement efforts have netted over a billion dollars. If you are an application that uses music illegally, you can do the right thing to resolve your transgressions and become a legitimate business partner, or you can close. There is no other choice.”

To incentivize app developers to adopt the first option – and the associated payments – the NMPA also unveiled a “strategic partnership” with Songclip, a music integration platform that signed an agreement with Universal Music Group three days ago. Additionally, Israelite highlighted “a strategic partnership with the ACT Association, which is a trade association representing the app developer community.”