Home Trade association InterCHARM Korea 2022 Unveils South Korea’s Largest Beauty Business Platform

InterCHARM Korea 2022 Unveils South Korea’s Largest Beauty Business Platform


LOS ANGELES, CA, Sept. 18, 2022 /24-7PressRelease/ — InterCHARM Korea, South Korea’s largest beauty business platform, will be held for three days from September 21-23 at Coex, Seoul.

The 2021 edition was held during the COVID-19 pandemic and over 12,900 unique buyers from over 20 countries participated in-person and remotely.

InterCHARM Korea covers all sectors of the beauty industry, including cosmetics, perfumery, OEM/ODM, private label, hair care, packaging, professional beauty, salon equipment, medical beauty, semi-permanent products, eyelashes and nails.

The predominant part of the 2021 edition was that the show successfully ran as a hybrid show, meaning additional advanced online programs were launched at the same time.

In particular, online meetings have been organized in collaboration with the Korea International Trade Association (KITA) to help Korean SMEs maximize their exports despite the current COVID-19 pandemic crisis. Around 12,900 buyers from more than 30 countries participated both physically and remotely. A contract amount of $7.2 million was generated.

A live trading program has also been set up for exhibitors. Well-known Korean local influencers attended the show and streamed the channels live onsite to help exhibitors maximize their brands/products to promote to more customers who attended the show remotely.

In addition, the seminar programs provided the global beauty market trends and insights, entering global market strategy, global e-commerce trend live and guidance for practical use of big data in the industry beauty, etc

More than 30,000 beauty industry buyers and consumers visit the show every year, and InterCHARM Korea has become the largest and most important beauty business platform in Korea.

InterCHARM Korea is the best platform for foreign beauty brands to maximize their business in the Korean and Asian beauty market. In addition, it offers Korean beauty and cosmetic companies a chance to enter the global market by exploring overseas markets for them to experience the excellence of K-beauty.

InterCHARM Korea 2022 will be held with concurrent events including seminar programs, product demonstrations, pre-arranged online/on-site meetings from September 21 to 23, at Hall C, Coex Exhibition Center, Seoul.

There will be an updated “Remote Exhibitor Package” for those who still cannot or do not want to travel overseas but want to maximize their business. This new option allows you to contact exhibition visitors and organize business meetings remotely from your country.

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InterCHARM Korea is a one-stop business platform for international brands to find their buyers, distributors and retailers to expand their business in the booming beauty market.

Discover new opportunities and expand your networking opportunities in Asia for all sectors of the global beauty industry. Join us and take the opportunity to meet your global partners!

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