To support the growth of the already growing adult soft drink category of beer, wine, spirits and ready-to-drink cocktails, and to ensure consumer access to a wide range of beverages High-quality non-alcoholic beverages, industry leaders have come together to create the Adult Non-Alcoholic Beverage Association (ANBA).
According to Global Market Insights, the global non-alcoholic beverage market is expected to reach $ 30 billion by 2025. In the United States, non-alcoholic spirits are up 113.4% last year, compared to the year former. Non-alcoholic beer was behind 31.7% of that growth, while non-alcoholic wines accounted for 39.4%, according to NielsenIQ.
Despite this exponential growth, there was not a single unifying voice for the industry, which faced challenges such as the absence of universal regulations, industry standards, guidelines for international trade and expansion. market, and a central entity providing education to all stakeholders: consumers, retailers, suppliers and complementary industries. To address these issues, ANBA was formed last July by entrepreneurs and over 40 of the industry’s leading brands in various segments of adult soft drinks, including beer, wine, spirits, ready-to-drink cocktails and mixers. The organization will work to support a community of industry leaders and create a platform that educates and engages drinkers, business allies, the media and government stakeholders.
âThe Adult Non-Alcoholic Beverage Association seeks to promote, protect and develop the non-alcoholic beverage industry by providing a central voice that serves our members as well as raising awareness across the industry,â explained Marcos Salazar. , CEO of New York. based ANBA. âThese are exciting times for manufacturers of adult soft drinks, and we stand ready to lend our support and fuel consumer growth. ”
ANBA aims to achieve these objectives through:
- Educate and involve all stakeholders to accelerate the growth of the industry
- Development of industry and regulatory compliance standards
- Design advocacy, policy and government affairs strategies that protect and support members
- Provide the latest industry information and trends
- Leverage collective purchasing power for member discounts on business tools and services
- Provide professional development, networking and business support to members
âThe creation of ANBA is a critical step for the adult soft drink industry, as no single company can single-handedly shape a vibrant and forward-thinking industry,â said Chairman of the Board of Directors of ANBA and Athletic Brewing Co-Founder Bill Shufelt. âThe industry has an incredible opportunity to not only grow the market, but also to ensure that all non-alcoholic beverages for adults provide quality experiences and meet industry standards. This is another big step forward in destigmatizing the soft drink industry. “
Some of ANBA’s founding brands include Acid League, All The Bitter, AL’s, Amethyst Spirits, Athletic Brewing Co., Atmos Brewing Co., Best Day Brewing, Betera, The Bitter Housewife, Buonafide 0.0, Ceria Brewing Co., Discoe Beverages , DisstillX Beverages Inc., Dry Botanical Bubbly, Ferm Fatale, For Bitter For Worse, The Free Spirits Co., Go Brewing, GrÃ¼vi, H2Ops Sparkling Hop Water, Hairless Dog Brewing Co., Hella Cocktail Co., Isn’t Drinks, Kul Mocks, Leader Brewing, Libra, Lyre’s, Mingle Beverage Co., Mocktail Club, Mocktails, One For The Road Brewing, Partake Brewing, Rally Brewing Co., Rightside Brewing, Ritual Zero Proof, Rock Grace, Seir Hill, SipC, Spiritless , Spirits cocktails, Starla wines, Teetotaler wines, Thomson & Scott Noughty, Top Note Tonic, TÃ¶st, WellBeing Brewing Co., Wilderton Botanical Distillate and Woodnose.